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第三方餐饮网站的盈利点之资源篇

减小字体 增大字体 作者:admin  来源:www.cuoxin.com  发布时间:2011-2-17 20:06:55

1、商家信息、用户信息、网站评论等资源再利用

DUIYULIANGHAOYUNYINGLEYIDUANSHIJIANDEWANGZHAN,ZIRANHUIJILEICHUDALIANGDEZILIAO,BAOKUOYONGHUZILIAO、YONGHUXINGWEIZILIAO、SHANGJIAZILIAODENG,ZHEIXIEZILIAODOUSHIWANGZHANDEHEXINZIYUAN,ZAIJINXINGYIDINGDEWAJUEYUBAOZHUANGHOU,DOUKEYISHIXIANZAILIYONG。ZUIJIANDANZUIZHIJIEDE,SHIXIANGYOUXUQIUDERENCHUSHOUZHEIXIEDEZILIAO。ZHEIGEFANGSHILIYULIANGHUAYEHENZHIGUAN,WUFEISHISHUANGFANGXIESHANGYIGEDOUNENGJIESHOUDEJIAGEERYI,SUIRANYOUJIGONGJINLIZHIXIAN,DANZUOWEIDUANQIZENGJIASHOURU、TISHENGXINXINBUSHIWEIYIZHONGKEXINGDEBANFA。ZHIJIEJIANGCANTINGZILIAOZHENGLICHUBANCHENGSHUJINXINGSHOUMAI,YEKEYIGUIJIEWEISHANGSHUFANCHOU。

稍微复杂一些的,可以针对自己所掌握的资料进行数据挖掘。比如分析消费者的消费习惯进行数据库营销、流行趋势的发布,甚至可以直接搞科研,创建餐饮消费的数学模型,揭示某些内在的不为人知的社会学规律,为整个产业创造更多的或直接或间接的价值。(做个餐厅信息化的调研报告,问问做餐饮软件股票官网的厂商愿意花多少钱购买。)

SHANGSHUZHEIXIEZIYUANZAILIYONGDEZHONGDUOFANGFALI,YOUYIGEKEYIDUOJIAYIXIEGUANZHU:BUJIMINGDINGECHUZHIKA。

ZHEIZHONGFANGSHIYOUYIXIEWANGZHANZHENGZAIZUOHUOZHESHITUZAIZUO,WOJIANDANSHUOYIXIA。

WANGZHANYUYINXINGHUOZHESHIYOUJINRONGGONGNENGDEGONGSI(ZIHEXIN、KAILIANDENG)GONGTONGHEZUOKAIFA“BUJIMINGDINGECHUZHIKA”,CHIZHEIXIEKAZHINENGDAOMOUXIEZHIDINGDECANTINGJIUCAN,BINGXIANGSHOUYIDINGLIANGDEYOUHUI。ERCHUZHIKABENSHENKEYIZUOWEIQIYEFULILAIXIANGNEIXIEDAXINGQISHIYEDANWEI、JIGUANTUANTIFASHOU。DUIYUWANGZHANLAIJIANG,ZAICHUZHIKAKESHIYONGDECANTINGDEXUANZESHANG,ZUOCHUYIGEPINGHENGJIKE。BIRUSHUOCHIKADAOMOUJIACANTINGXIAOFEIXIANGSHOU9ZHEYOUHUI,YOUYUZHEIXIEKADESHIYONGFANWEIHESHIYONGSHIJIANSHIYOUXIANDE,SUOYIHENRONGYINENGGOUTONGGUOKADEXIAOSHOULIANGLAIJISUANCHUMEIJIACANTINGYUQIDAILAIDEXIAOSHOUE,RUGUOZHEIGESHUZIKEGUANDEHUA,BIANKEYIYICILAICHOUMAXIANGSHANGJIAZHENGQUGENGDIDEZHEKOU,ZHONGJIANDEZHEKOUCHAJIUSHIWANGZHANHEYINXINGDELIRUNKONGJIANLE。

CIWAI,YOUYUZUIHOUYUSHANGJIAJINXINGJIESUANDESHIHOUSHIYOUYIGESHIJIANCHADE,SUOYIWANGZHANKEYILIYONGZISHENYUSHANGJIADELIANGHAOGUANXILAIXIANGYINXINGZHENGQUJIESUANTONGDAO。YEJIUSHISHUOZUIZHONGYOUWANGZHANLAIHEZHONGSHANGJIAJINXINGJIESUAN,ZHEIYANGJIUXIANGDANGYUWANGZHANRONGDAOLEYIBIKEGUANDEZIJIN,XIANGTAOBAOYIYANG,CHANGNIANYOUSHANGYIDEZIJINLIUDONGZHE,ZUOSHENMEBUXINGA。

DANGRAN,ZHEIZHONGFANGSHIHUIMAOYIDINGDEZHENGCEFENGXIANBINGSHOUDAOQITAFEISHANGYEYINSUDEYINGXIANG,JUTICAOZUODEHUAYAOFEICHANGSHENZHONGCAIXING。

2、渠道复用

股票官网ZHEIGEQUDAOSHIZHIWANGZHANYUSHANGJIADEGOUTONGQUDAO。HENDUODISANFANGCANYINWANGZHANZAIJINGYINGZHUTIYEWUDESHIHOU,HUIJILEICHUDALIANGDECANYINYEGUANXIWANG。ZAICANYINXINGYE,YUCANTINGLAOBANGUANXICHULIDERUHE,HENDACHENGDUSHANGHUIJUEDINGYINGXIAODECHENGBAI。YOUQISHINEIXIEDUIYUCANTING“YOUTABUJIANDEYOUHAOCHU,MEITAYIDINGMEIHUAICHU”DECHANPIN,KENENGJIUYAOKANWANGZHANDEYEWURENYUANYULAOBANDEGUANXIRUHELE。

这样“无所谓”的产品从餐饮老板的角度来看,不是一般的多——尽管很多我们认为非常好的产品——比如餐饮管理软件、比如餐厅餐桌媒体、比如液晶屏、比如蓝牙媒体等等。由于经营侧重点的不同,这些产品网站本身可能不会从事运营,但不妨碍可以与相关的经营者进行合作。运用自身的渠道为这些产品开拓餐厅,从而收取一定的开发费用,或参与后续经营的利润分成。因为这里面大部分的产品都是基于未来预期的,所以需要网站对于产品的发展有一个赌博性的判断,从而才能确定是否复用自身渠道以及怎么样复用的问题。同样,这种方式判断准确是“搂草打兔子”,双方受益;判断失误就是“赔了夫人又折兵”。

3、影响力的再利用

XIANGBILAIJIANG,LIYONGZISHENDEYINGXIANGLILAIZUOWENZHANGJIFUZAYOUJIANDAN。

SHUOTAFUZASHIYINWEIYINGXIANGLISHEJIDEFANWEIFEICHANGGUANG,JIBENSHANGSHIDIAODONGLEGONGSIQUANBUZIYUANLAIQUYUNZUO,ERQIEYIBANDOUSHIQIYEYOULEYIDINGSHILIZHIHOUCAINENGWANDEQI。

SHUOTAJIANDANYESHIZAIYUCI,DANGQIYEDAODAYIDINGCHENGDUKEYISHIYONGYINGXIANGLILAIHUODEYINGLIDESHIHOU,FANERSHOUCANYINXINGYEDEZHIYUEXIANGDUIJIAOSHAOLE,WANQUANKEYITAOYONGQITAXINGYEYIYOUDEGEZHONGCHENGSHUMOSHILAIYUNZUO。BIRUCANYINXINGYEDEFENGHUI、ZHANHUI、ZHAOPINHUI、JIAOLIUHUI;PINGXUANCANYINXINGYEDEGEZHONGJIANGXIANG;ZUZHICANYINLAOBANCHUGUOKAOCHA;ZUZHIGEZHONGMINGMUDEJINGSAI,SHENZHIKEYIJINXINGMEITICHAOZUO,ZUOSHIJIANYINGXIAODENGDENG。ZHEIYANG,WANGZHANBIANHENHAODECHOUSHENYUCANYINYEBENSHEN,CHENGWEILEYIGEPINGTAIDAJIANZHEHEZUZHIZHE,RANGCANYINYEZIJICHANGZIJIDEXI——JIUSUANWANGZHANGENBENBUDONGCANYINYE,DOUMEIYOUTAIDAGUANXILE。

ZHEIXIEFANGSHIGEGEHUANJIEDOUYOUKEGUANDEYINGLIDIAN,TONGSHIYENENGFEICHANGHAODECUJINWANGZHANZISHENDEJICHUYEWU。BUGUODUIYUWANGZHANDESHICHANGYUNZUONENGLIYETICHULEFEICHANGGAODEYAOQIU,ZHONGDUOZHONGXIAOWANGZHANHEMINGQIBUDADEWANGZHANHENNANZAICISHIZHANQUANJIAO。YIBANLAISHUO,NENGFOUYONGZISHENYINGXIANGLILAIQUDEYINGLISHIHENGLIANGYIGEWANGZHANSHIFOUKEYICHENGWEI“DAWANGZHAN”DEZHONGYAOZHIBIAOZHIYI。

CONGMOUZHONGYIYISHANGJIANG,DANGYIGEDIFANGDEWANGZHANZUOQILAIZHIHOU,KAIZHANQUANGUODEJIAMENG,SHOUQUJIAMENGFEI,YEKEYISUANZUOLIYONGZISHENYINGXIANGLILAIHUODEYINGLIDEYIZHONGFANGSHI。

LIYONGZISHENJILEIDEZIYUANLAIYINGLIDEFANGSHIYIDINGSHISUIZHEGONGSIDEFAZHANZHUANGDAERBUDUANWANSHANDE。ZHEIYILEIBIEBAOHANDEJUTIFANGFASHENDUO,SHENZHIYOUHENDUOYIJINGYUCANYINBENSHENWUGUANLE,KAOCHADESHIGONGSIDEZONGHESHILI。ERZHEIZHONGYINGLIDEFANGSHIHENDUOSHIHOUYEHEQIANLIANGZHONGYOUSUOJIAOCHA,YINCIXUYAOWOMENZAIZAIMIANDUIKENENGDEZHENGQIANJIHUIDESHIHOU,BAOCHILENGJING,BUYAOJIANZHIMADIUXIGUA。

股票官网YISHANGSHIWOSHULIDEDISANFANGCANYINWANGZHANDEYINGLIDIAN,DAZHILUOLIELEYIXIA,JUNMEIYOUSHENRUDEJIANGXIAQU。CANYINLEIDECHENGSHIXIAOFEIWANGZHANRUTONGCANYINXINGYEBENSHENYIYANG,MENJIANHENDI,ZAOQIHENRONGYIZUODEXIANGGEMOYANG,YEHENRONGYIWADAODIYITONGHUODAHUOXIAODEJINZI。ZHEIYESHIXIANZAIZHONGDUOTONGLEIXINGWANGZHANCHUXIANDEYUANYIN。DANXIANGDUILAIJIANGHOUXUDEKECHIXUFAZHANSHIZUINANDESHIQING。WANGWANGZHAODAOSHIHEZIJIDEYINGLIDIANZHIHOU,QUEWUFADAODAZHENZHENGDE“YINGLI”(TEZHISHOURUDAYUCHENGBEN);ERNEIXIEMIANQIANGSHIXIANSHOUZHIPINGHENGHUOXIAOYOUYINGYUDEGONGSI,YOUYUQIZAOQIDEKUAISUZHULIXINGWEI,YEHUIMASHANGYUDAOMOSHISHANGDEPINGJING,HENNANYOUZUGOUDESHILIHEJUEXINJIANGZISHENDEYUNYINGNARUKEXUEDEGUIDAOZHONG。

“DAYINYINYUSHI”,ZUIHAODEYINGLIMOSHIYESHIYINZANGYU“SHI”ZHONGDE——SHICHANGDESHI。PAOZHUANYINYU,ZAISHIJIANZHONGHUOQUZHENLIBA!


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